The more, the berrier
If we say we’re putting fruit or nuts in our cereal, then by crikey we really throw in a few big fistfuls. You can hear the difference as you pour our muesli into your bowl. It clonks and thunks and pitter-patters. There are 12 ingredients in our normal mueslis, and a jaw-dropping 23 in our Ultimate Muesli (you’ll need to drop your jaw to fit them all in).
Being us, we don’t just chuck in any old stuff. Everything’s sourced to be pure, unadulterated and ethically produced. We’re all a bit obsessive about it. Don’t get us started on additives in apricots (no sulphur dioxide for us, no siree). And definitely don’t get us started on sugar in dried blueberries (ours don’t have any – most others do).
We’ve also thought carefully about taste combinations. Many of our friends told us that they were tired of raisins in everything. So we made a muesli without them. Others said that they’d rather not face nuts in the morning, as they’re a bit challenging for those who like a quieter, smoother start to the day. So we created No Flamin’ Raisins and No Nuts, just to keep everybody happy.
