We're a small company with big dreams. With a great breakfast inside us, we feel we can do just about anything: change the nation's eating habits, revolutionise farming and look sexy while line dancing. Here's what gets us up in the morning...
Making tasty breakfasts - Life's too short to eat food you don't enjoy. So we choose ingredients that taste amazing. Then we mix them so their flavours sing out.
Making healthy breakfasts - We don't over-process anything into unnatural shapes and textures. We don't need salt, refined sugars or fortifications, as our ingredients are perfect just as they are.
Sustaining you - There's an old saying: "Breakfast like a king, lunch like a prince and dine like a pauper." A bowlful of Rude Health breakfast is made to keep a bounce in your step until lunchtime.
Sustaining the planet - There's no point being rudely healthy on a sick planet. So we work to minimise our packaging, and to grow our ingredients where they grow best naturally. And we'll never, ever use GM.
Being in rude health means you leapfrog traffic bollards without having an embarrassing accident. And you're old enough to know better, but you do it anyway.
We're serious cereal aficionados so we never scrimp on ingredients. In fact we search out unusual and delicious ingredients to create cereals worth waking up for.
